You know you’re in the market for a business model franchise with a brick-and-mortar storefront and face-to-face customer interactions. You also know that dog training is the right choice for you, but is a dog training franchise the right choice for your community? Here are four key signs that an All Dogs Unleashed franchise could thrive in your city or neighborhood.
1. Your Community Is Packed with Dog Owners
One of the many benefits of becoming a franchisee is that you don’t have to create an imaginary target customer. Instead, you adopt a time-tested customer profile from the start. At ADU, the simplest way to describe our target customer is dog owner.
If someone owns a dog (or two or three), they have the potential to become a loyal customer of your ADU storefront. Given that dogs are by far the most popular pet in the US, there’s a good chance that potential customers abound in your neighborhood.
2. Dog Grooming, Training, or Boarding Is Limited
The caveat to opening a business for dogs and their owners in a highly dog-friendly community? You’re probably not the first to have that idea. Before you decide how successful ADU could be, it’s important to assess how many options local dog owners have for dog grooming, training, and boarding.
The good news is that convenience is often a top consideration for customers looking to fulfill their business needs. Even if the competition is steep in your city, you can likely find specific neighborhoods or shopping centers that are underserved in the pet services department and tap into the market of dog owners in that immediate vicinity.
3. There Are No Competitors That Offer All Three Services Under One Roof
Let’s talk a little more about convenience and the customer journey. Your potential customers start out with a problem and do some research to find a solution. They have to determine which businesses have the key factors—things like experience, reputation, and location—that build trust and confidence. This process takes time and effort, and no one wants to do it more than they have to.
ADU is unique in the pet service industry because it allows dog owners to meet so many needs in one place. Even if your community has plenty of trainers, groomers, or boarders, offering all three from the same service provider creates unparalleled convenience for your local dog owners.
4. You’ve Got Commercial Real Estate Options That Work
By now, you’ve thought about not only the rate of dog ownership in your community but where dog owners are able to fulfill their grooming, training, and boarding needs. Now, it’s time to look at the commercial real estate listings that don’t just fit your budget but align with your overall business goals. For example, an ideal property for an ADU storefront would be found in a neighborhood with limited competitors and offer a great balance of walkability and car-friendliness to meet the needs of as many dog owners as possible.
Are you ready to begin your journey as an All Dogs Unleashed franchisee? Get started with our franchising information today.
